Article from Atlas Online Newsletter Sept 2010
When there are so many carpet cleaning companies to choose from, why choose us? What sets us apart from the competition? 'What Sets Us Apart' will be an ongoing article published in the next few newsletters, to let you know why it makes sense to choose us as your carpet & upholstery cleaners.
The subject I want to address in Part One is why we believe in the superiority of the tools we use. This includes the wand we use on the carpets (photo on right), the stair tool, and the upholstery tool (photo below). I've touted them for years as some of the most potent tools in the carpet cleaning industry. They have the ability to remove more soil than other tools used by the majority of carpet cleaners. In fact, we might be the only carpet cleaning company in Marin County that uses these particular tools.
Many people in the carpet and upholstery cleaning industry, who understand the technology behind my upholstery cleaning tool, believe it to be superior. It really can slice through heavy duty soil. With most tools one part releases pressured solution while another part vacuums up the solution. In our tool the releasing of pressured solution and the vacuuming function simultaneously.The solution comes out and hits and agitates the carpet fibers at the same time the solution & the soil are being vacuumed.
Because of this technology, the stair tool can't be beat at cleaning stair edges (generally, the most soiled parts on a staircase) and can perform very well on the sides of stairs when they start to turn black (soil filtration). Most carpet cleaners will not deal with soil filtration. It's a lot of work and you need the right tool for this particular challenge.
Recently, a carpet cleaning equipment inventor, who I respect a lot and who really put a lot of thought into creating his newly invented wand, wanted me to try it out for a month. He expressed that it would be superior to what I currently use. I told him that I really didn't think so, but I would give it a try. You see, his wand is still based on the same technology that most carpet cleaners use, although I believe his wand is better than most.
Right from the start, before I took it home, I did a side by side test on a soiled rug without using any cleaning agents. My side was brighter. My assistant and I continued to test and compare the performance of these two wands for the next two weeks. We tested on very soiled sections of many different types of carpet using the same cleaning agents. We really did scrutinize the results. After all, if there is something superior to what I use, I want to know about it.
Sometimes the results would look the same, yet it took his wand 7-10 passes to accomplish this while it took my wand 2 passes.
So far, which wand appears superior?
The truth be known, most carpet cleaners will not do 7-10 passes. They may do 2-3 at the most and that would produce an inferior result.
After many trials the results showed that my wand created a brighter looking carpet which of course means more soil was removed. With just two slow passes, my side would be brighter than his side with 10 or more passes.
Again, which wand appears superior?
The cool thing is that after returning the wand and expressing my results to him, the inventor was very open and understood why my wand achieved better results than his. It was because of the particular technology.
I've always said that I would hate it if I had to use what most carpet cleaners use. I've been spoiled and many of you have been spoiled with the superior results.
I LOVE THESE TOOLS!
Part 2 is about the technician, the person performing the work and directing the activity. As I've said in the past, you could have superior carpet cleaning equipment being used by an inferior technician and the result usually could be some piss poor work OR you could have inferior carpet cleaning equipment (like a rental) operated by a highly trained technician, who cares and is proud of his work, do some great work in your home. No matter what kind of equipment he or she uses, the performance of a qualified technician, proves to be the most important part of a successful carpet cleaning equation. There are a lot of carpet cleaning companies in Marin. Most have low to medium quality carpet cleaning techs. Watch out for the slick ads that promise low prices. There is no skill involved in a quick in and out visit. In order to profit they need to clean many homes and limit the time of each visit.
When you hire a large company, you never know who is going to clean your carpets. It's possible that you could have someone trained for only two to three weeks. This person may be getting low pay and not give a hoot whether they see you again. It's very different with an owner-operator like myself because I'm invested in seeing you again, therefore our performance has to be memorable.
Here's a cool little story:
If you've only had your carpets cleaned by a low quality carpet cleaner at a great price, you may think that you have received the best job possible. That makes sense. You never had a high quality cleaning to compare the results to. Well, when I first worked with my assistant over a year ago, he ate at Burger King all the time. He loved it and it's a great price. Then I introduced him to some of the good quality hamburger restaurants (Phyllis's, Pearls, Barney's, Best Burger, and The Counter). They all cost a lot more than Burger King. I believe he stopped eating at Burger King. I'm sure you get my point.
SIX SIGNIFICANT POINTS
The following six significant points are what separates us as technicians (the people who direct the process of the equipment, tools, cleaning agents, etc. and make all the decisions in cleaning your carpet) from those of the other carpet cleaning companies and gives us an edge in producing superior results.
1. Our tools are simply superior. We wrote about them in the last email newsletter (THE TOOLS) and on our website (TOOLS). We, also, know that many technicians out there do not know how to use their tools properly in order to get the best results.
2. We give ALL your carpeted areas a respectful cleaning--even the clean looking areas. Think about it! Do you really like to pay someone to clean your carpets if they short cut you. Believe me if your carpets look pretty good, there's a very good chance that some carpet cleaners will be in and out of those areas pretty fast. The carpet cleaning industry can be full of many illussions.
3. As you may have already experienced (and I know most carpet cleaners do not do this), we try to create the best lighting in each area so that we can detect the most spots and stains, including soil. You see, if carpet cleaners don't do that, they can easily miss many spots. It's amazing how many more spots appear in the correct lighting. The truth is that it takes extra time to do this, yet that's what you have to do to produce a higher quality cleaning.
4. We do what it takes to produce good results even if that means sticking our noses to the carpet to detect odors such as urine, which is not always the most pleasant experience.
5. We will work on what is known as soil filtration stains. Those are the dark areas on each side of stairways. They can be difficult and most (and I do mean most) carpet cleaners will not deal with that.
6. We can work on real super difficult stains that ordinary and good stain reducers cannot budge. That process involves aggressive stain reducers and a steamer. This is usually the last step to take before calling a stain permanent. We know for a fact that not all carpet cleaners do this.
HOPE TO SEE YOU IN THE NEAR FUTURE
AND HERE'S TO GREAT RESULTS!
In Part 1 we covered why the tools we use sets us apart from the competition. In Part 2 we covered why the person cleaning your carpet (meaning us) sets us a part from other carpet cleaning companies. In Part 3 we'd like to cover a gift that we give to our carpet cleaning clients that truly sets us apart from the rest of the competition. That gift is the Carpet Confidence Stain Removal System. This system is way more comprehensive than what you would receive from other carpet cleaners. Many cleaners may leave you a spotting bottle. Many may leave you nothing.
This is an extra added value when you use our services. It's FREE and every time we reservice your home, we top off whatever you need. It takes quite a bit of time, energy, and money to provide this extra service. We really like to provide this kind of value. It's to use between cleanings. As a matter of fact, because of this system, we have lost some business. Many of our clients are getting really good at removing their own spots and stains. Now they can delay their regular cleanings.
Not only does this system include instructions, it includes the same spot and stain removers that we use professionally. In other words, for home use, these are fantastic products! If you actually take the time to learn about and use these stain products, there's no reason that you can't be stain free between cleanings.
We give you more than other carpet cleaning outfits (regarding spotting kits) and you get superior carpet stain removal products which are better than anything you could purchase (Resolve, Folex, Oxyclean, etc.)
Again, this is another reason that sets us a part from the competition.
The following is a little blurb from the beginning of a page on our Carpet Confidence website.
The Ultimate Home Spot and Stain Removal System
Our product, Carpet Confidence, puts all other carpet stain removers to shame. This is the Ultimate Home Spot and Stain Removal System and once you try it you'll understand why it's so superior for taking those stains out of your expensive carpeting. This system will keep your carpets stain-free between professional carpet cleanings. This will save you some serious money and will give you the confidence of a professional right in your own home.
Continue reading this page at the Carpet Confidence website.
The Carpet Confidence Stain Removal System for home owners use has been
field tested with my clients for over four and a half years.
ABOUT OUR CARPET CLEANING COMPETITORS
THE HIGH QUALITY CLEANING COMPANIES:
There are a handful of carpet cleaning companies in Marin that fall into the high quality category. All of these companies use truck-mounted steam cleaning systems. They may be owner-operated (like us) or have a small manageable number of vans with trained operators. Their pricing is around the same as ours (sometimes higher, sometimes a little lower). The one exception is the company with the word "Master" in their name. Their rates are much higher, although the quality of their work is comparable.
There are a few companies that I would highly recommend, if for some reason I was unavailable.
WHAT SEPARATES US FROM THESE FEW TOP COMPANIES:
We are not going to pretend that we know everything about these companies. Some of what we know is from feedback from their prior customers. We just want you to know what makes us a little different and what gives us an edge.
The number one difference is our tools--our floor tool, our stair tool, and our upholstery tool. We know which tools they use. We've done side by side tests. The difference may not be noticeable when a carpet is in good condition, however, it is noticeable on a very soiled and filthy carpet. This is also true for upholstery. These tools help remove more soil, spots, and stains and are simply superior.
Of course, the other factor in removing soil, spots, and stains, are the cleaning agents. Our basic and safe pre-conditioner is a better performer than what most other companies use. When we add a booster to it (needed for highly soiled, spotted, and stained carpets), the performance level just goes up.
Another difference is that when we enter a room, we try to change the lighting in the room, if possible. We do this in order to see soil, spots, and stains more easily, so we don't miss cleaning them. We demonstrate this all the time. It's amazing what happens. What at first appears to be a couple of spots in a room changes under different lighting and 10 more noticeable spots might be revealed!
Through this four part article, 'About Our Carpet Cleaning Competitors', we've shared with you our viewpoint on many of the carpet cleaning companies of Marin. These are companies that you could use in the future or might have used in the past. We just wanted to give you a quick education on what's out there. I have tried to keep it neutral. I do have strong opinions because I have researched and thought this all out extensively, while developing my own cleaning service.
We have shared what makes us a little or a lot different (in some cases).
We are not saying we are perfect. There are certainly many glitches that can happen when cleaning carpets and we have had our share. We do our best to deal with these glitches. It's part of being in business.
We have tried to consider certain factors that need to be assessed when choosing a carpet cleaning company. We addressed wet cleanings versus dry and dropping off carpets versus cleaning them at home. We looked at the quality of work and the cost of cleaning. As I stressed, "Most any kind of cleaning method will improve the look of your carpet, but will it be the best cleaning?" We believe in certain circumstances you might need to go with a type of service that we do not offer. If you have a short limited drying time, or need a lot of cleaning for a small amount of money, you might choose another company.
The only type of cleaner we want you to avoid at all cost is the "bait and switch" cleaner. We also want you to watch out for attractive advertising promising special deals and products that are not that special.
If you think these articles were just a sales pitch and that we are trying to convince you to share our view points, please remember this, I sincerely believe in what I say. I believe that our cleaning system, the tools we use, the solutions we clean with are the best that I have encountered up to this point. If I find something better, I will switch what I do or what I use. My objective is to provide the best possible service to the residents of Marin.
Thanks for taking the time to read these articles.
4/7/2019 11:15:12 pm
My brother has three dogs and he wants to make sure that the fur will all be removed. It was discussed here that it will be best to hire professionals who understand the technology of carpet cleaning. Furthermore, it's recommended to hire experts for quality carpet cleaning services.
9/25/2019 12:19:58 pm
I like that you said that when choosing a cleaning company to clean your carpet is important to choose one that has the technology to dry it as well. My wife and I want to clean our carpet to avoid dirt pollutants inside our home. Thank you for helping us know what to look for when choosing a cleaning company.
10/3/2019 10:35:53 am
Great resource for choosing true professionals to get the job done right! Thanks!
2/19/2020 09:21:41 pm
10/16/2019 01:20:02 pm
I like that you said that you are able to see soil and stains more easily with the proper lighting. I'm going to use your advice and use the black light to see how dirty my carpet is. Thank you for sharing this tip with me, It was really helpful for me.
2/9/2020 03:38:47 am
Thanks For Writing Stunning article on cleaning if you need any cleaning services
2/15/2020 12:01:35 am
Thanks For writing helpful article on carpets.
2/15/2020 03:45:55 am
Very important article for choosing the right carpet cleaning service. This article will help us to choose the right carpet cleaning service and the best carpet cleaning company. Thanks for sharing this article.
6/29/2020 04:24:23 am
How many times you clean your carpets depends upon the household. Attempt not to create the carpet too wet. If you get a steam carpet cleaner, it's yours forever and you may do what you want with this.
7/8/2020 06:03:20 am
When anyone look for a quality and professional carpet cleaning service they must follow the essential points which are mentioned in this article. In this article, we get all the points that we must consider before choosing a carpet cleaning service. Please keep posting such kind of article.
7/31/2020 12:54:30 am
This is really appreciated that you have presented this data over here, I love all the information shared. It will be very helpful to understand the sets us apart regarding our carpet cleaning services!! This is a lovely and informative post…
8/10/2020 11:10:45 am
Wow! Great content. Thank you for taking the time to share with the community why you guys are a great company
9/6/2020 10:38:38 pm
You make an interesting point that a professional carpet cleaning service will be able to prolong the lifespan of our carpets. The other day I accidentally spilled red wine on my silk carpet. I will hire a professional service to have it cleaned.
10/22/2020 03:41:18 am
Thanks for the awesome service and ideas. You just earned a new subscriber. Keep sharing.
11/3/2020 10:13:40 pm
There are different distinction between service providers for carpet cleaning. Of course if you do not differ, you will not be getting any attention. So good job to your team and always keep it up!
12/24/2020 01:15:48 am
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1/13/2021 02:01:11 am
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2/1/2021 07:40:48 am
I was looking for this information relating to what sets us apart regarding our carpet cleaning service . You have really eased my work by posting this article, loved your writing skill as well. Please keep sharing more, would love to read more from you!
2/6/2021 07:29:54 am
Our carpets are our hobby. So in their case we don’t take risks. But a lot of times we think ourselves are enough to clean them up. One thing to keep in mind is that we should not proceed without a thorough knowledge of any subject. One should trust a professional.
3/1/2021 01:59:26 am
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3/12/2021 12:06:20 am
Considering this, for what reason would it be advisable for you to pick us as opposed to one of our rivals? Would could it be that separates Steve's Carpet Care from the remainder of the specialist co-ops in this piece of the country? Beneath, we answer these inquiries, furnishing you with a few awesome motivations to pick our floor covering cleaning administrations in Denver and the encompassing territory.
3/15/2021 02:11:31 am
A great article you have written. Always we should give a priority for a professional cleaning. The best part is, you have mentioned vacuum cleaning. This article is very informative to me. thanks for sharing this article.
6/8/2021 12:24:05 am
I need to hire a carpet cleaning company for clean my office carpet. In your article, you share very important tips for choosing the right carpet cleaning service. This article will help me to choose the right carpet cleaning service and the best carpet cleaning company. Thanks for sharing this article.
9/16/2021 05:11:48 am
Excellent article! I believe that our cleaning system, the tools we use, the solutions we clean with are the best that I have encountered up to this point. If I find something better, I will switch what I do or what I use.
9/28/2021 01:51:24 pm
I have never deep-cleaned my carpets before. So I'll see what I can do about getting the right cleaner. But I might need a professional to help me avoid the "bait and switch" cleaner.
10/26/2021 11:26:07 pm
It helped when you mentioned that the cleaning agents are a big factor in removing spots, soil, and stains. My uncle mentioned to me last night that he and his friend are planning to hire a carpet cleaning service for their business workplace but was unable to find one and asked if I have any idea what is the best option to do. Thanks to this informative article and I'll be sure to tell him that he can consult trusted carpet cleaning services in town as they can answer all his inquiries and will provide good-quality service.
10/27/2021 04:43:54 pm
I like your carpet cleaning tips. I need a crew to clean my apartment. I'll have to consider getting a professional for cleaning.
10/30/2021 04:24:58 am
We will take care of those stains, mud, and dirt for you. Whether those unsightly spots are from spilled food or beverages, or they are dirt tracked in by the people and pets in your home, we will get rid of them without trouble.
11/18/2021 12:17:28 am
Great Content. I like the way of your presentation. keep sharing more.
12/5/2021 09:34:51 am
Our professional cleaners offer a range of cleaning services designed to help you get the best result possible. I’m so thankful for your helpful post!
1/9/2022 07:43:37 pm
There are a lot of carpet cleaning companies in Marin. Most have low to medium quality carpet cleaning techs. I truly appreciate your great post!
1/10/2022 09:15:58 am
To effectively remove all the dirt, stains, bacteria, and allergens embedded deep in your carpet’s fibers, you need specialized tools that can spotlessly restore your carpet to its original condition.
1/13/2022 01:24:59 am
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3/4/2022 11:55:42 pm
Carpet cleaning is a tedious task. It often requires hours of back breaking work to clean even a small area. This is why so many people are reluctant to clean their carpets on their own. However, there are a few top-rated carpet cleaners available that can make the task much easier. These cleaners use high powered suction to remove dirt and debris from your carpets quickly and easily. They are also gentle enough to not damage your carpets or furniture.
4/2/2022 02:00:15 am
Carpet cleaning is important because it helps to maintain the appearance and integrity of the carpet. If carpets are not cleaned on a regular basis, they can become stained and matted, which can be difficult and expensive to repair. Carpet cleaning also helps to remove allergens and dust mites from the environment, which can be beneficial for people with allergies or asthma. If you are looking for a safe and effective way to clean your carpets, consider hiring a professional carpet cleaning company.
4/21/2022 10:27:03 pm
Amazing write-up. Carpet cleaning can be an expensive, arduous task that many of us pay far too little attention to. I came across a professional Carpet Cleaning Adelaide company named Indo Carpet Cleaning Adelaide. They provide the best service for your dirty and stained carpets.
4/29/2022 03:03:37 am
Carpet cleaning is important because it helps to remove dirt, dust, and other allergens from the surface of the carpet. This can help to improve the air quality in your home. Nice Blog!! The content you have shared is very elaborative and informative. Thanks!!
5/4/2022 05:30:23 pm
Steaming out the carpets seems like a good idea. I need to get a contractor to clean my own carpets. They have a lot of pet stains in them.
6/6/2022 04:44:53 am
Repaired my dog torn up carpet for a very reasonable price and the repair was top-notch. Highly recommend!! And fantastic communication all the way through to the end. 5 stars!
6/13/2022 01:25:45 am
This is great post and a valuable source for all.
7/25/2022 06:38:30 am
I want to make sure that I get my carpets cleaned, but I'm not sure what to do about it. It makes sense that I would want to get a professional to help me out with this. That seems like a good way to ensure that I put things together properly.
8/29/2022 05:54:45 pm
When there are so many carpet cleaning companies to choose from, why choose us? What sets us apart from the competition? 'What Sets Us Apart' will be an ongoing article published in the next few newsletters, to let you know why it makes sense to choose us as your carpet & upholstery cleaners. Thank you so much for sharing all this wonderful info with us! It is so appreciated!
9/10/2022 01:40:52 am
Lovely information as we have been looking for. I appreciate sharing the informative article. I often get asked, How often should I clean my office carpets? This is a great question and one that I get asked a lot. The answer is really up to you. It all depends on how dirty your carpets are and how often you use them. If you have a lot of foot traffic, spills, or pets in the office, you may want to clean your carpets more often. If not, once a year may be enough for you. Thanks for this post.
12/8/2022 04:00:39 am
thanks for informative post.<br>
12/19/2022 01:31:36 am
Wow! I'm sure your services are top-notch. Good for you guys! I'm curious, how often should we hire professionals to clean our carpets annually?
2/21/2023 12:48:59 am
In this article, we'll look at what makes Window Carpet Cleaning Marin stand out in the industry. It talks about how they're different from other cleaning services, how effective their techniques are, how they care about the environment, and how much they value happy customers. This article does a great job of informing readers about the benefits of hiring professional carpet cleaners.
3/12/2023 09:27:36 pm
I really value your hard work for bringing this helpful article to our attention. Thank you for sharing this helpful data. Continue blogging!
3/24/2023 04:46:24 am
In this article, we'll discuss the features that set Window Carpet Cleaning Marin apart from the competition. The article details the procedures and tools employed, as well as the personnel's qualifications and track record. The article also includes advice on how to clean and maintain carpets. Anyone looking to employ a carpet cleaning service will find the provided information helpful.
4/4/2023 01:21:28 am
From this article you will get to know about CARPET CLEANING SERVICE. Before hitting on the other blogs give a try over here to get the best available content. I loved this article, thanks for producing such great content.
4/25/2023 04:18:37 am
The blog article describes the business's distinctive method of carpet cleaning, which involves the use of green cleaning solutions and a money-back guarantee. This post is a great reference for anyone looking for reliable information about hiring a carpet cleaning company.
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